Today I was based at Parkside. We, as a class, spent most of the day being briefed about our assignment we will be working on over the next few weeks. We have started a new project called The Shakin' Moo project which is basically about designing advertisement for this company. In the morning we went to talk to the founder of Shakin' Moo's - Chris Lane. He told us that the culture of his business was very important to him and without culture there is no buisness for Shakin' Moo's.
He explained to us that we had two options to choose from when designing his advertisment. 1) A flyer, because he wanted a new innovative campaign that customers would read and instantly get the vibe that Chris trys to portray through his shops personality. 2) A facebook page - because it targets young people who find social networking sites interesting. I thought that making a facebook page would be a major setback because it wouldnt appeal to the people Chris was targeting his market at. I found that because Chris wanted his advertisement to appeal to Primark shoppers and teens that a leaflet was the best aproach to a shopper who won't have acssess to the internet whilst shopping. 
Later on back at Parkside Campus, we went through what Chris had told us and sorted out what we where doing. I found this part of the day relativley easy because I understood what was going on and what I had to do. We then where split into groups. I was put with Emily & Bex. In our groups we had to discuss our campaign and what extra we wanted to do for our client. We decided to use our Happy Hour idea because it would appeal to people after a long day or simply for fun in general. We thought this would be a good idea because of the recession and it would appeal to shoppers who are looking for another bargain after going into shops like Primark. 
Shakin' Moos offers over 180 different flavours for milkshakes; and with people who want a quick decision when they walk into a shop we created a 'Try B4 U Buy' idea. People who are deciding on a flavour for a milkshake might see a flavour and want to what it tastes like such as: marmite. This could increase Chris's profit. So we as a group thought of this idea. However people can take advantage of freebies so we thought that a cheap pricing range would be suitable to stop things like free tasters being taken advantage of. We thought that twenty pence seemed like a reasonable price because if it costs around thirty-five pence per scoop of ice-cream he wouldn't be loosing out of profits as well as keepin non-customers at bay. Within the group I contributed towards the idea f the 'Try B4 U Buy' idea. I came up with the name of the idea . I thought that by using 'teenage language' it would appeal to people of the target audience (13-17 years old preferably). I thought that me , emily & bex worked well in a group and we had lots of good ideas. Next time we could try to work in a more open way and to try and encourage each other to speak and for ideas.
He explained to us that we had two options to choose from when designing his advertisment. 1) A flyer, because he wanted a new innovative campaign that customers would read and instantly get the vibe that Chris trys to portray through his shops personality. 2) A facebook page - because it targets young people who find social networking sites interesting. I thought that making a facebook page would be a major setback because it wouldnt appeal to the people Chris was targeting his market at. I found that because Chris wanted his advertisement to appeal to Primark shoppers and teens that a leaflet was the best aproach to a shopper who won't have acssess to the internet whilst shopping. Later on back at Parkside Campus, we went through what Chris had told us and sorted out what we where doing. I found this part of the day relativley easy because I understood what was going on and what I had to do. We then where split into groups. I was put with Emily & Bex. In our groups we had to discuss our campaign and what extra we wanted to do for our client. We decided to use our Happy Hour idea because it would appeal to people after a long day or simply for fun in general. We thought this would be a good idea because of the recession and it would appeal to shoppers who are looking for another bargain after going into shops like Primark. 
Shakin' Moos offers over 180 different flavours for milkshakes; and with people who want a quick decision when they walk into a shop we created a 'Try B4 U Buy' idea. People who are deciding on a flavour for a milkshake might see a flavour and want to what it tastes like such as: marmite. This could increase Chris's profit. So we as a group thought of this idea. However people can take advantage of freebies so we thought that a cheap pricing range would be suitable to stop things like free tasters being taken advantage of. We thought that twenty pence seemed like a reasonable price because if it costs around thirty-five pence per scoop of ice-cream he wouldn't be loosing out of profits as well as keepin non-customers at bay. Within the group I contributed towards the idea f the 'Try B4 U Buy' idea. I came up with the name of the idea . I thought that by using 'teenage language' it would appeal to people of the target audience (13-17 years old preferably). I thought that me , emily & bex worked well in a group and we had lots of good ideas. Next time we could try to work in a more open way and to try and encourage each other to speak and for ideas. 
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